It all started in japan🇯🇵
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Finding Calm
We spent years trying to find our WHY… Why are we here? What is our mission? What to do we stand for? After years of failing forward and many hard lessons, we’ve found our WHY. Our mission is to inspire you to be 1% better every day through sports, fitness and adventure.
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Creating Connection
What started as a personal support item became a mission. MOMORO is my love letter to that feeling — plush characters that aren’t just huggable, but alive with NFC technology. Tap your phone to their heart and unlock a new digital gift each month — a simple, happy ritual to look forward to, easing the weight of daily blues.
Discipline
You can't cheat the grind. Set goals, commit to them, and take responsibility for your setbacks. Through disciplined thought and disciplined action, we can take on anything.
Mindfulness
When you box, your mind is clear – present in the moment, focused only on yourself and the target in front of you. Do everything with that same clarity and focus.
Comfort
Boxing gyms are tough, but are also places of community and belonging. We're built on respect – always honest, transparent, and direct. Even if it hurts.
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Redefining Play
It’s more than a Collectible Designer Toy. It’s an Interactive Plush that blends play, tech, and emotional wellbeing. Launching November 2025, fans already call it: “The Labubu 2.0 — with a heart.”